How Significant do Blogging Influence your Business?

Statistics of Technorati said there are 175,000 new blogs being created every day! Can you believe it? Up 'til today, there has been 112,8 million blogs around the world! And there has been 1.6 millios post being published every day! There must be a thousand different reasons for them to create and update blogs. For sure, not all of them used it just for fun. Some, or maybe many, of them, are using this booming tools to do business.

Nowadays, small-medium size business to Giant Corporate Company, are now competing in this new "modern" electronic media (I identified television, newspapers, radion, etc as a "traditional" media). For example, Mark Guim, Nokia "freak" fans, created Nokia Blog, while he's not even Nokia employees or being paid by Nokia. What he's doing is writing a review, new product, and everything related to Nokia that is very popular among Nokia users. Can you imagine how this person (receiving nothing from nokia) affect Nokia Brand Image and Sales? Here is how poweful Internet Marketing is.

This is how New Wave Marketing (quoted from Hermawan Kartajaya) model should be. No more top down (vertical) marketing. Now, everything should be horizontal (communitizing). As a business player, customers are all look at us, our service, integrity, credibility, and reliability. Product is no longer everything (well, it's still important though), our attitude and behavior in doing business will be everything!!

While customers disappointed with our business, they can write everything from A to Z to complain, critize, and destroy our kingdom !!! Just like what Jeff Jarvis did to Dell (click here), that is popular with "Dell Hell", there's actually a lot more happened outthere. We as player in business world, should be careful about this "little-simple" thing that can bring huge impact to our business.

In other side, we can take advantage of this New Wave Marketing, just like what Nokia experienced while out of nowhere, his loyal customer being their "marketer", "dealer", "ambassador", or whatever you want to call it. Believe it or not, nobody can stop "blogger" to write, whether bad things or good things, that can bring either hell or heaven to the business. You better be prepared!