Based on recent statistic, population of Indonesia has reached more than 220 million people and has more than 25 million Internet User! It's not really a great percentage, but still, it's quite huge of numbers! Last few years, Indonesia experiencing rapid growth in Internet User every year. It means that Internet Marketer in Indonesia has more and more opportunity in this field. Every year there are bunch of New Internet Marketer players join into this new world.
Few years back, I'm still thinking it is quite impossible for Indonesia to have such of this market due to many barriers (slow internet, expensive internet, many people do not have computer - or maybe have no idea what is computer look like -, and the list goes on and on ...). As I look the market today, I have to admit that my old perception is absolutely wrong! Lots of people from diverse demographics have used Internet for thousand reasons. Some just used it for fun, e-mail, browsing, chatting, when others used it for business purposes (either individual or company).
Whatever the reason is, the most important thing is that we realize there are lots niche and potential market outthere! One of the tools that is used by most of Internet Marketer is SEO (Search Engine Optimization). These days, many people are very grateful to Google because of SEO technique. It's faster, cheaper, and much more FOCUS and TARGETED!
For example, if you need to advertise your products in newspapers, you need to pay at least few millions dollar just for 2 or maybe 3 short line. And it may not targeted very well into your potential customers. While in SEO, if you put proper keyword on your website, when people search for those things through google search engine and they are able to find your website, they have become your POTENTIAL customer immediately! Let's put it this way, when people try to look for a flowers shop in google, they won't search for pet shop through google search engine.
Thursday, February 19, 2009
Tuesday, February 10, 2009
10 Rules of Sam Walton's
As a business brilliance and genius, Sam Walton is well known for their 10 rules even after he passed away. Most people acknowledge these as his "secret weapons" to be success in Wal-Mart. Today, Wal-Mart is the world's #1 retailer, with more than 4,150 stores including discount stores, combination discount and grocery stores, and Sam's Club. And it's still growing!
No wonder many people who doing business are tyring to grasp some of his principle and technique. Here I share his 10 rules:
Rule #1
Commit to your business. Believe in it more than anything else. If you love your work, you'll be out there every day trying to do the best you can, and pretty soon everybody around will catch the passion from you - like a fever.
Rule #2
Share your profits with all your associates, and treat them as partners. In turn, they will treat you as a partner, and together you will all perform beyond your wildest expectations.
Rule #3 Motivate your partners. Money and ownership aren't enough. Set high goals, encourage competition and then keep score. Make bets with outrageous payoffs.
Rule #4
Communicate everything you possibly can to your partners. The more they know, the more they'll understand. The more they understand, the more they'll care. Once they care, there's no stopping them. Information is power, and the gain you get from empowering your associates more than offsets the risk of informing your competitors.
Rule #5
Appreciate everything your associates do for the business. Nothing else can quite substitute for a few well-chosen, well-timed, sincere words of praise. They're absolutely free and worth a fortune.
Rule #6
Celebrate your success and find humour in your failures. Don't take yourself so seriously. Loosen up and everyone around you will loosen up. Have fun and always show enthusiasm. When all else fails put on a costume and sing a silly song.
Rule #7
Listen to everyone in your company, and figure out ways to get them talking. The folks on the front line - the ones who actually talk to customers - are the only ones who really know what's going on out there. You'd better find out what they know.
Rule #8
Exceed your customer's expectations. If you do they'll come back over and over. Give them what they want - and a little more. Let them know you appreciate them. Make good on all your mistakes, and don't make excuses - apologize. Stand behind everything you do. 'Satisfaction guaranteed' will make all the difference.
Rule #9
Control your expenses better than your competition. This is where you can always find the competitive advantage. You can make a lot of mistakes and still recover if you run an efficient operation. Or you can be brilliant and still go out of business if you're too inefficient.
Rule #10
Swim upstream. Go the other way. Ignore the conventional wisdom. If everybody is doing it one way, there's a good chance you can find your niche by going exactly in the opposite direction
One remarkable way, he uses "associates" and "partners" as interchangeable terms for his employees and vendors. That was he felt about everyone who worked for him or supplied to him was his equal and an expert from whom he could learn. And above all, his customers were everything
Saturday, February 7, 2009
Sam Walton's Way [#1 Company in the World's Founder]
Wal-Mart was one of the Most Successful company and absolutely Biggest Retail Company of our time. Sam Walton was one of the most successful entrepreneurs of our time. Even after he passed away, two of his son still in the top 5 of richest man in the world.
Sam Walton was a simple, unique, and and self-made man. Starting from scratch, with a singularity of focus, he built Wal-Mart into the largest and most successful company in the world.
As a continuous learner, Walton was committed to constantly increasing his own knowledge. He challenged existing business theories and paradigms by developing and implementing a new set of rules and used this new information to build and improve every aspect of Wal-Mart.
Here is set of rules that he considered as his entrepreneur key success:
*Motivate yourself and others to achieve your dreams
*Communicate with people and show that you care
*Appreciate and recognize people for their effort and results
*Listen to others and learn from their ideas
*Control expenses and save your way to prosperity
*Swim upstream, be different, and challenge thestatus quo
In leadership aspects, here is what he considered the best:
*Listen to your people and respond to their needs
*Recruit employees who have the capacity to replace you
*Allow people to think and try new things
*Create an environment that allows your staff to comfortably disagree with you
While many leader thinks that what they said is the only one that matter,Walton just did the opposite. He encourages his employee to critize, complain, and disagree with his thought. His eagerness to learn is contagious in his entire company. This is why they always motivated to move forward and take Wal-Mart as their own family.
Sam Walton was a simple, unique, and and self-made man. Starting from scratch, with a singularity of focus, he built Wal-Mart into the largest and most successful company in the world.
As a continuous learner, Walton was committed to constantly increasing his own knowledge. He challenged existing business theories and paradigms by developing and implementing a new set of rules and used this new information to build and improve every aspect of Wal-Mart.
Here is set of rules that he considered as his entrepreneur key success:
*Motivate yourself and others to achieve your dreams
*Communicate with people and show that you care
*Appreciate and recognize people for their effort and results
*Listen to others and learn from their ideas
*Control expenses and save your way to prosperity
*Swim upstream, be different, and challenge thestatus quo
In leadership aspects, here is what he considered the best:
*Listen to your people and respond to their needs
*Recruit employees who have the capacity to replace you
*Allow people to think and try new things
*Create an environment that allows your staff to comfortably disagree with you
While many leader thinks that what they said is the only one that matter,Walton just did the opposite. He encourages his employee to critize, complain, and disagree with his thought. His eagerness to learn is contagious in his entire company. This is why they always motivated to move forward and take Wal-Mart as their own family.
Monday, February 2, 2009
Behind The Scene: Air Asia Success Story!
When Tony Fernandes wanted to start Malaysia's first discount airline a few years ago, he couldn't get a license. Then he heard bankrupt Air Asia, with two Boeing jets and $11 million in debt, could be bought from the government. All he had to do was sell then-Prime Minister Mahathir Mohamad on the idea. The two met in October, 2001, with Fernandes, a British-trained accountant, telling Mahathir a discount carrier could revolutionize Southeast Asian air travel and boost tourism at a time when airlines worldwide were struggling from the impact of the September 11 terrorist attacks. Mahathir was persuaded -- Fernandes only had to pay a token 26 cents for the carrier -- but airline analysts were skeptical. "When we started, they said it wouldn't work," recalls Fernandes. "They said we would die."
Well, Fernandes not only survived, he has thrived. One-way fares as low as $2.50 have persuaded thousands of Malaysians to fly who in the past would have taken a bus, train, or boat. Since its relaunch in December, 2001, Air Asia has bought four Boeing 737-300s and leased 13 more. It now flies to 28 destinations around the region, including Jakarta, Bangkok, and Macau. Fernandes keeps costs low with short-haul flights, a high rate of aircraft utilization, and a fast turnaround rate. He also makes money with a lucrative cargo service, sales of drinks on board, and marketing tie-ups with other companies. Air Asia's planes are flying 80% full on average, and analysts say it will earn $16 million in profits on $120 million in revenues for the fiscal year ending June 30.
Fernandes' biggest achievement has been to turn Air Asia into an international carrier. Before he arrived on the scene, countries in the region never had any kind of open-skies agreement. In mid-2003, Fernandes' lobbying pushed Mahathir to raise the idea with the leaders of neighboring Thailand, Indonesia, and Singapore. As a result, those nations have granted landing rights to Air Asia and other discount carriers. "Fernandes has had remarkable influence in shaping government and airline thinking in Southeast Asia and beyond," says Peter Harbison, managing director of the Center for Asia Pacific Aviation, a Sydney consultancy. "The Asia Pacific airline industry will never be the same again."
Now, Southeast Asia is buzzing with successful, low-price carriers such as Thai Air Asia, which took off in January, and Singapore-based Valuair, which began flying in May. Asia's big established carriers are responding with cut-rate rivals of their own. Singapore Airlines, for example, is preparing to launch Tiger Airways in late November, while Australia's Qantas Airways is starting up JetStar in mid-November. Even though this means more competition, Fernandes is proud of what he set in motion. "It was the popularity of low-cost carriers like Air Asia," he says, "that forced them to move toward more open skies."
Fernandes learned to think like an entrepreneur from a master. After graduating from the London School of Economics in 1987, he worked as an accountant for Richard Branson's Virgin Records from 1987 to 1989. The amateur guitarist went on to become vice-president for Southeast Asia for Warner Music Group from 1992-2001. But Fernandes says he won't imitate his mentor Branson by branching out into many businesses. "Unlike Sir Richard, I am totally focused on just one thing -- Air Asia," he says. Not that he doesn't have big plans. He wants to fly 6 million passengers annually by 2005, up from 1.8 million last year, and buy 80 new planes to serve them. An initial public offering is looming as soon as September. Whatever he does next, Fernandes is likely to teach his competitors a thing or two about how to push the business envelope.
Source: http://www.businessweek.com/magazine/content/04_28/b3891409.htm
Wednesday, January 28, 2009
How Significant do Blogging Influence your Business?
Statistics of Technorati said there are 175,000 new blogs being created every day! Can you believe it? Up 'til today, there has been 112,8 million blogs around the world! And there has been 1.6 millios post being published every day! There must be a thousand different reasons for them to create and update blogs. For sure, not all of them used it just for fun. Some, or maybe many, of them, are using this booming tools to do business.
Nowadays, small-medium size business to Giant Corporate Company, are now competing in this new "modern" electronic media (I identified television, newspapers, radion, etc as a "traditional" media). For example, Mark Guim, Nokia "freak" fans, created Nokia Blog, while he's not even Nokia employees or being paid by Nokia. What he's doing is writing a review, new product, and everything related to Nokia that is very popular among Nokia users. Can you imagine how this person (receiving nothing from nokia) affect Nokia Brand Image and Sales? Here is how poweful Internet Marketing is.
This is how New Wave Marketing (quoted from Hermawan Kartajaya) model should be. No more top down (vertical) marketing. Now, everything should be horizontal (communitizing). As a business player, customers are all look at us, our service, integrity, credibility, and reliability. Product is no longer everything (well, it's still important though), our attitude and behavior in doing business will be everything!!
While customers disappointed with our business, they can write everything from A to Z to complain, critize, and destroy our kingdom !!! Just like what Jeff Jarvis did to Dell (click here), that is popular with "Dell Hell", there's actually a lot more happened outthere. We as player in business world, should be careful about this "little-simple" thing that can bring huge impact to our business.
In other side, we can take advantage of this New Wave Marketing, just like what Nokia experienced while out of nowhere, his loyal customer being their "marketer", "dealer", "ambassador", or whatever you want to call it. Believe it or not, nobody can stop "blogger" to write, whether bad things or good things, that can bring either hell or heaven to the business. You better be prepared!
Tuesday, January 27, 2009
Your Web, Your Way
If the Web's first coming was all about grafting old businesses onto a new medium (pet food! on the Internet!), Web 2.0 is all about empowering individual consumers. It's not enough just to find that obscure old movie; now you can make your own film, distribute it worldwide and find out what people think almost instantly. Big businesses are embracing this new world as well, not just through advertising but also by tapping the expertise of everyone out there to enhance their products.
Here's how to decode the buzzwords and blaze your own trail through the tangle of websites. You Make It Web 2.0 is fueled by an outpouring of creativity from the people formerly known as consumers. From YouTube auteurs to bloggers to amateur photographers competing with the paparazzi, USERGENERATED CONTENT is revolutionizing the media landscape You Name It The sheer mass of information online -- 20 billion Web pages and counting -- should defy organization. Collective intelligence has risen to the challenge.
With users tagging images, text and other forms of content, an organic sort of taxonomy has blossomed, appropriately called FOLKSONOMY You Work on It Why pay a professional when an amateur would do it for dramatically less money? In fields ranging from photography to the sciences, companies are taking jobs once performed by staff and CROWDSOURCING them to the enthusiastic, increasingly adept masses You Find It Wal-Mart can't afford to stock anything that won't sell in volume. But websites like MySpace or Netflix offer an endless array of obscure products, allowing users to forage successfully for Japanese ceramics or old-time bluegrass as easily as they might find the latest John Grisham book.
This business model is known as the LONG TAIL THE ENTERTAINERS The song remains the same, but the way we listen to it is changing. The movie, music, book and video-game industries have all embraced the Internet
• BitTorrent This efficient way of transmitting large files can make anyone a movie distributor • Revver By attaching ads to Web videos, Revver gave stupid pet tricks their first business model
• Second Life An imaginary world built by users spending real money, it has become a nation of nearly 2 million
• YouTube The site that leveled the entertainment playing field. Ask a Ninja outdraws The Daily Show
• Last FM Beyond radio, it's a way to tap into the musical tastes of the crowd and add yours as well
• Netflix With more than 70,000 DVDs available, proof that Keanu and Kurosawa can coexist
• iTunes With a catalog of 3.5 million songs, Apple makes money off the misses as well as the hits
• amazon.com With customer reviews and recommendations, book buying is now a communal experience THE TOOLMAKERS The crowd isn't just expressing itself more; it's also gathering and filtering all those blog posts and photographs and finding an audience for them On the new Web, users are increasingly building their own tools. The result is greater customization and convenience, from maps that can be easily programmed to ads that change with every new blog post
• craigslist The classified-ad service has 23 employees but receives more traffic than all but seven other sites
• Linkedin Social networking for suits. It brings together an elite clientele of global executives
• ebay At the auction site, the users are the police: customer ratings weed out the bad eggs
• myspace.com With 120 million users, it's a whole new society, with features that maximize individuality
• Google Maps Users can add their own points of interest to create mashups like http://www.beerhunter.ca/
• Google AdSense Provides free ads relevant to your website, then pays you if people click on them
• Google The search empire built itself around a social function: counting links between websites THE GATHERERS The crowd isn't just expressing itself more; it's also gathering and filtering all those blog posts and photographs and finding an audience for them
• iStockphoto This photo store taps an army of amateurs, who can sell their shots for as little as $1
• flickr The photo-scrapbook site helped popularize tagging as a way to organize information
• Blogger The popular bloggingsoftware service makes every would-be pundit a publisher
• Bloglines Lets users subscribe to various sites then receive updates from each one on a single page
• Technorati Its search and ranking functions reveal the topics that are burning up the blogosphere
• del.icio.us Allows users to share their Web-browser bookmarks, all organized by tags users provide
• digg The crowd as news editor: readers "digg" stories they like and "bury" ones they don't. Jeff Howe is a contributing editor at Wired. He writes about emerging trends at crowdsourcing.com and is currently working on a book about the crowdsourcing phenomenon
Source: http://www.time.com/time/magazine/article/0,9171,1570815-1,00.html
Here's how to decode the buzzwords and blaze your own trail through the tangle of websites. You Make It Web 2.0 is fueled by an outpouring of creativity from the people formerly known as consumers. From YouTube auteurs to bloggers to amateur photographers competing with the paparazzi, USERGENERATED CONTENT is revolutionizing the media landscape You Name It The sheer mass of information online -- 20 billion Web pages and counting -- should defy organization. Collective intelligence has risen to the challenge.
With users tagging images, text and other forms of content, an organic sort of taxonomy has blossomed, appropriately called FOLKSONOMY You Work on It Why pay a professional when an amateur would do it for dramatically less money? In fields ranging from photography to the sciences, companies are taking jobs once performed by staff and CROWDSOURCING them to the enthusiastic, increasingly adept masses You Find It Wal-Mart can't afford to stock anything that won't sell in volume. But websites like MySpace or Netflix offer an endless array of obscure products, allowing users to forage successfully for Japanese ceramics or old-time bluegrass as easily as they might find the latest John Grisham book.
This business model is known as the LONG TAIL THE ENTERTAINERS The song remains the same, but the way we listen to it is changing. The movie, music, book and video-game industries have all embraced the Internet
• BitTorrent This efficient way of transmitting large files can make anyone a movie distributor • Revver By attaching ads to Web videos, Revver gave stupid pet tricks their first business model
• Second Life An imaginary world built by users spending real money, it has become a nation of nearly 2 million
• YouTube The site that leveled the entertainment playing field. Ask a Ninja outdraws The Daily Show
• Last FM Beyond radio, it's a way to tap into the musical tastes of the crowd and add yours as well
• Netflix With more than 70,000 DVDs available, proof that Keanu and Kurosawa can coexist
• iTunes With a catalog of 3.5 million songs, Apple makes money off the misses as well as the hits
• amazon.com With customer reviews and recommendations, book buying is now a communal experience THE TOOLMAKERS The crowd isn't just expressing itself more; it's also gathering and filtering all those blog posts and photographs and finding an audience for them On the new Web, users are increasingly building their own tools. The result is greater customization and convenience, from maps that can be easily programmed to ads that change with every new blog post
• craigslist The classified-ad service has 23 employees but receives more traffic than all but seven other sites
• Linkedin Social networking for suits. It brings together an elite clientele of global executives
• ebay At the auction site, the users are the police: customer ratings weed out the bad eggs
• myspace.com With 120 million users, it's a whole new society, with features that maximize individuality
• Google Maps Users can add their own points of interest to create mashups like http://www.beerhunter.ca/
• Google AdSense Provides free ads relevant to your website, then pays you if people click on them
• Google The search empire built itself around a social function: counting links between websites THE GATHERERS The crowd isn't just expressing itself more; it's also gathering and filtering all those blog posts and photographs and finding an audience for them
• iStockphoto This photo store taps an army of amateurs, who can sell their shots for as little as $1
• flickr The photo-scrapbook site helped popularize tagging as a way to organize information
• Blogger The popular bloggingsoftware service makes every would-be pundit a publisher
• Bloglines Lets users subscribe to various sites then receive updates from each one on a single page
• Technorati Its search and ranking functions reveal the topics that are burning up the blogosphere
• del.icio.us Allows users to share their Web-browser bookmarks, all organized by tags users provide
• digg The crowd as news editor: readers "digg" stories they like and "bury" ones they don't. Jeff Howe is a contributing editor at Wired. He writes about emerging trends at crowdsourcing.com and is currently working on a book about the crowdsourcing phenomenon
Source: http://www.time.com/time/magazine/article/0,9171,1570815-1,00.html
Monday, January 26, 2009
How Blogging Affects Mainstream Marketing
There has been a lot of buzz around blogging lately, and for good reason. Weblogs or blogs for short, are changing the way people market themselves and their businesses. If you aren't familiar with blogging, the concept is relatively easy to grasp. Blogs first began as a shared online journal. A blogger posts diary-like entries about his or her daily life for others to read.
Recently though, blogging has evolved into a new form of business writting and advertising. Many business owners now use blogs to promote their goods and services. Others use blogs to promote their website and get higher search engine rankings. Some politicians even use blogs to reach voters.
The typical blog combines text, images, and links to other blogs, web pages, and other media that is somehow related to the blog topic. Though most blogs focus on textual content, a blogger may include videos, pictures, and even audio in blog posts. A blog comprised of videos is called a vlog and a blog that uses pictures is called a photoblog.
The Benefits of Blogging
By adding blogging to their marketing campains, business owners are able to market their product with virtually no out of pocket expense. In some cases, bloggers may even be able to make large sums of money with their published blog. For example, a blogger who employs the Google Ad Sense program can make money from blog readers. The more readers a blogger has, the more money can be made from the Google ad.
A blogger can also be a guide for shoppers who are looking for specific products and services. This makes blogging an excellent tool for retailers or affiliate marketers. Blogs can also be a source of valuable information and niche industry news.
Because there are virtually limitless possibilities provided by blogging, it is easy to see why blogs have begun to have a significant impact on mainstream marketing practices. Many companies have noticed this and have chosen to hire a blogger to write and post up to date information for customers, shareholders, and employees.
Some blogs now get millions of readers every single day. There are so many blog readers out there, that experts speculate that the world of blogging is rivaling the mainstream media. New blog search engines are also being created to make searching for a blog easier than ever before.
If you have not yet established a blog for your business, you may want to consider doing so as soon as possible. Keep in mind though that it will take work to attract readers to your blog. It must be interesting or valuable to them in some way. A blogger must also concentrate on creating informative pieces that are as honest and up to date as possible. Blogging is serious business and if you make a mistake, it will not go unnoticed by your readership.
If you need help developing your blog, there are many different browser-based software programs on the market that can help you get a start. Blogs can also be hosted by dedicated blogging services or regular web hosting services.
Last, but not least, a blogger must remember to optimize blog writting for search engines. Blogging is an Internet medium and needs to be approached with Internet principles in mind.
Source: http://knol.google.com/k/ruth-carr/how-blogging-affects-mainstream/x3bdn9gq2new/18?domain=knol.google.com&locale=en#
Recently though, blogging has evolved into a new form of business writting and advertising. Many business owners now use blogs to promote their goods and services. Others use blogs to promote their website and get higher search engine rankings. Some politicians even use blogs to reach voters.
The typical blog combines text, images, and links to other blogs, web pages, and other media that is somehow related to the blog topic. Though most blogs focus on textual content, a blogger may include videos, pictures, and even audio in blog posts. A blog comprised of videos is called a vlog and a blog that uses pictures is called a photoblog.
The Benefits of Blogging
By adding blogging to their marketing campains, business owners are able to market their product with virtually no out of pocket expense. In some cases, bloggers may even be able to make large sums of money with their published blog. For example, a blogger who employs the Google Ad Sense program can make money from blog readers. The more readers a blogger has, the more money can be made from the Google ad.
A blogger can also be a guide for shoppers who are looking for specific products and services. This makes blogging an excellent tool for retailers or affiliate marketers. Blogs can also be a source of valuable information and niche industry news.
Because there are virtually limitless possibilities provided by blogging, it is easy to see why blogs have begun to have a significant impact on mainstream marketing practices. Many companies have noticed this and have chosen to hire a blogger to write and post up to date information for customers, shareholders, and employees.
Some blogs now get millions of readers every single day. There are so many blog readers out there, that experts speculate that the world of blogging is rivaling the mainstream media. New blog search engines are also being created to make searching for a blog easier than ever before.
If you have not yet established a blog for your business, you may want to consider doing so as soon as possible. Keep in mind though that it will take work to attract readers to your blog. It must be interesting or valuable to them in some way. A blogger must also concentrate on creating informative pieces that are as honest and up to date as possible. Blogging is serious business and if you make a mistake, it will not go unnoticed by your readership.
If you need help developing your blog, there are many different browser-based software programs on the market that can help you get a start. Blogs can also be hosted by dedicated blogging services or regular web hosting services.
Last, but not least, a blogger must remember to optimize blog writting for search engines. Blogging is an Internet medium and needs to be approached with Internet principles in mind.
Source: http://knol.google.com/k/ruth-carr/how-blogging-affects-mainstream/x3bdn9gq2new/18?domain=knol.google.com&locale=en#
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